Why have prices increased on Bonbonrama.com?
You're probably wondering why prices have increased.
Everyone's talking about it, and it concerns all sectors of activity including the sweet industry… yes, sweet prices have skyrocketed recently: +26% at Haribo in January, +25% in 3 months at Cerdan Caramelos, +40% at Vidal since early 2022… all manufacturers are increasing their prices. We're experiencing it just like you and we are forced, like all our colleagues, to pass it on to you. And you will have to pass it on to your consumer customers. But rest assured, you won't come across as the bad guys because your customers will notice the same increases in supermarkets
(read this article: https://www.lemonde.fr/economie/article/2022/12/01/nouvelle-flambee-des-prix-en-vue-dans-les-grandes-surfaces-en-2023_6152486_3234.html )
Why such price increases?
The price of raw materials has been affected by soaring energy costs (electricity for production, fuel for transport). And even more electricity is needed to produce confectionery. At our neighbouring manufacturers, such as Germany, the Netherlands, Italy or Belgium, energy costs have tripled since 2022.
We are adjusting our prices gradually. Some increases from the last quarter of 2022 had not been passed on. We are therefore applying a double increase to these products at the start of this year.
Conclusion: We are as sorry as you are, but prices are rising and they will apparently continue to do so. But fortunately for us and for you, it doesn't slow down sweet consumption at all!
Indeed, consumers won't feel a 25% price increase in the same way because for them, buying confectionery, synonymous with pleasure, at £1 or £1.20 or even £1.50 won't make any difference!