BUBS: a Swedish brand that has established itself on the global market

Founded in 1992 by the Lindström family, BUBS is one of the most recognised confectionery brands in Scandinavia. Its success is built on a strong identity: skull-shaped sweets (the famous Skulls), unique flavour combinations and a soft texture halfway between gummy and marshmallow.

What sets BUBS apart from the competition is its 100% vegan positioning — free from animal gelatine — which meets growing consumer demand across all generations. The brand has also capitalised on social media, particularly TikTok, where its products regularly feature in viral videos. The result: organic brand awareness that is rare in the confectionery sector, which directly benefits resellers.

For professionals, adding BUBS to their offering means stocking a brand that consumers actively seek out — thereby reducing sales effort while maximising stock turnover.

Why list BUBS in your point of sale?

BUBS sweets offer several concrete commercial advantages for professional resellers:

• 100% vegan recipes: free from animal gelatine, ideal for catering to vegetarian, vegan or ingredient-conscious customers
• High-profile brand: TikTok phenomenon, recognisable visual identity, premium packaging that catches the eye on shelf
• Distinctive flavours: original combinations not found in mainstream brands — a strong argument for standing out from the competition
• Unique texture: soft and airy, it builds loyalty among consumers looking for a taste experience different from standard jellied sweets
• Strong impulse-buying potential: the Skull design and vivid colours are powerful purchase triggers for loose or bagged sales
• Packaging suited to loose resale: cases of 2.6 to 4 kg, designed for professionals

The 6 BUBS references available at Bonbonrama

The available selection covers the essential BUBS range, with formats designed for loose resale.

The range includes Bubs Banana Caramel Coffee Oval (3 kg case — £29.35 ex. VAT), a great classic from the brand combining banana, caramel and coffee in an ultra-soft texture; Bubs Cool Skull Cola (3 kg case — £31.50 ex. VAT), the iconic Skull in its tangy, fizzy version, ideal for impulse sales; Bubs Skull Lemon and Raspberry (3.2 kg case — £33.50 ex. VAT), a fruity and vibrant combination highly popular in loose confectionery; Bubs Skull Raspberry Liquorice (4 kg case — £41.20 ex. VAT), a Scandinavian classic combining raspberry and liquorice, available in a large format (temporarily out of stock); Bubs Diamond Tutti Frutti (2.6 kg case — £28.00 ex. VAT), a diamond-shaped sweet with a tangy, colourful and festive tutti frutti flavour; and finally Bubs Pear Oval (2.6 kg case — £28.00 ex. VAT), a jellied pear sweet with an intense flavour, perfect for building a Scandinavian vegan confectionery section.

View all BUBS references on Bonbonrama

How to order your BUBS sweets wholesale?

All BUBS references are available directly on bonbonrama.com, accessible to any professional with a Bonbonrama account.

Online ordering 24/7, delivery from La Ciotat within 24 to 72 hours across mainland France, pro invoice generated automatically. Whether you are a fairground trader, confectionery shop owner, works council manager or reseller, BUBS packaging is designed for professional resale — loose by weight, 3 kg cases.